There are five main tools you’ll need to carefully select and use to their full advantage to have a stable and secure online business that your customers can trust. Let’s take a closer look at what those tools are and the best features you want to watch for when selecting the right tool for your growing online business.
1. Cybersecurity Tools
Security tools go at the top of this list because it needs to be considered when evaluating every other tool, you use for your business. A data breach could cost you thousands of dollars in revenue and hurt the reputation of your business going forward.
You can install a website security solution to help protect your website against some of the biggest threats, like a Distributed Denial of Service (DDoS) attack, which would work to flood your website with malicious traffic. When you use a quality cybersecurity service, they should include a Web Application Firewall (WAF) that will help protect you from this.
Beyond a web security solution, you should also be looking at the security for your other tools, like your payment solution and web hosting provider.
2. A Secure Payment Solution
You need a reliable and secure tool for payments. You never want to lose customer trust or risk having issues with receiving payment on your end. Fortunately, there are many tried and trusted options available today. For example, Blue Snap is a payment platform many online businesses rely on for global transactions. Finding a reliable online payment solution is a top priority and essential to building an online business in today’s world where security is most important to consumers.
3. A Newsletter Service
A mailing list is still one of the best ways to keep in touch with your customers. Setting up your business newsletter to be personalized to the user experience will yield much stronger results.
Choose a mailing list provider that allows you to set up automation emails that are triggered by certain events. For example, when a subscriber clicks on a link to a product in your last email, clicking on that link could trigger an email to be sent to them a few days later with five products similar to the one they checked out in your last email.
Or, when a customer abandons their cart on your website, you can automatically have an email sent to them the next day to remind them that their cart is still waiting for them. Many people simply got busy and will appreciate the reminder.
4. Reliable Web Hosting Service
There are many web hosting services out there, so this can be a little overwhelming. You can narrow this down by considering your priorities. You need a web hosting service with a reputation for reliability and uptime. You don’t want to have your business website going down on a weekend where you’re running a big sale, for example.
While shared hosting packages may be acceptable when you first get started, if your site grows quickly, you may need to upgrade to cloud storage or a private server. It may be wise to select a company that provides these options, so you don’t have to change services down the road.
5. An Analytics Tool
For the success of your business, you will need to be tracking a lot of numbers. On social media, you’ll be tracking your engagement. On your website, you want to track things like where your traffic is coming from, your bounce rate, and what pages customers are most often viewing. If most of your purchases are made on Product X, but Product Y is getting the most views, why aren’t the larger number of viewers buying Product Y? When analytics points this situation out to you, you’ll know you should make adjustments to the product page so you can increase conversions. Without that information, you’d never know that you could be improving your sales.
Make sure to install a trustworthy analytics tool and track your progress month to month so you can set goals and keep improving your business.